This paper examines uniqueness of corporate advertising in promoting image of business organization and supplements other types of advertising in many ways. It is discovered that this image advertising may accomplish a number of objectives, including creating goodwill both internally and externally creating a position for the company and generating resources both human and financing. This paper is exploratory in nature drawing references from scholarly works. The advantages of corporate advertising and limitations were also discussed. It is concluded that all factors that could prevent it from being immaculate should be taken care of.