In recent times, the need for effective user access to library services and resources has been propagated. Poor user access to library resources has given rise to the need for the introduction of new innovative media and platforms to enhance library operations. Of all these innovations, social media stand out. Many libraries have created social media accounts without carefully considering how it can serve as a means to support users demand for effective library operation. As users look to social media to represent the organisations with which they interact, libraries must reconsider how and why they engage in social media. Creating a social media policy allows librarians to consider those motivations and outline goals for social media within their libraries. Social media policies formalise a library's strategic direction and strengthen its position on social media. Libraries are mission-driven organisations, and these missions serve as the fundamental drivers of the organisation, and should guide planning and decision-making. When libraries engage with social media, it should be done based on the active reflection of the library's mission and culture. This is the crux of this paper