Media is one of the instruments which facilitates and gives a directional thrust to the efforts of development information in a large heterogeneous society. Indeed, radio in particular as a medium of information, has done well in developing a broad range and series of educational programmes in Zamfara State. Ilimi AbunNema, Ilimi Garkuwa, Literacy, Children Magazine and Gyara kayanka are educative programmes aired frequently in Zamfara State radio. The study used survey method to collect data from Bungudu, Zurmi, Bakura, Birnin Magaji, Shinkafi, Gummi, Bukkuyum, Maradun, Maru and Tsafe local governments of Zamfara State. The study reinforces the role of media (radio) as an indispensable tool in the educational sector. However, people still need re-orientation on media programmes in order to be adaptive as a source of learning/information in their day-to-day life.
Key Words: Facilitates, heterogeneous, indispensable, development, medium